Lindt Wins in Trademark Spat with Gummy Bear Maker
Brenna Hughes Neghaiwi
Published Wednesday, Sep. 23, 2015
A German court on Wednesday, 23 of September 2015, dismissed a claim that the gold-clad red-bowed chocolate bears created by Lindt & Spruengli, didn´t violate a trademark held by the rival confectionery maker Haribo. Lindt argue that its chocolate teddies drew on the styling of the golden bunnies which are among the company’s best-known products, rather than copying Haribo’s Gold Bear.
The German court said that terms such as “teddy”, “chocolate bear” or “chocolate teddy” could be applied to the product just as well as “gold bear.” The decision marks the second German courtroom rejection this month of a company’s efforts to limit competitors’ use of three-dimensional product forms.